Abstract: A method includes receiving by a processor a prescription drug claim transaction data from a claims processor over a data communications network, analyzing the prescription drug claim transaction data by the processor, identifying by the processor from the prescription drug claim transaction data an entity selected from the group consisting of: prescribing doctor and dispensing pharmacy, determining by the processor a location of the entity, and generating by the processor a token for the digital wallet of the user device, the token includes rules for displaying a message in the user device when the user device passes to within a threshold distance of the location of the entity as detected by a location sensor of the user device. The rules cause display of the message in the user device when the user device passes to within a threshold distance of the location of the entity as detected by a location sensor of the user device.

Abstract: A method includes receiving by a server computer a prescription drug claim transaction data from a claims processor over a data communications network, analyzing the prescription drug claim transaction data, and messaging a user device of a prescription drug customer in respect of the prescription drug claim transaction data.