Abstract: A system and method are provided to tag and identify content in the form of streaming video and other media. The tags are applied by location and time coordinates corresponding to the content of the streaming video. The tags are used for identifying, requesting, using and adding to such tagged items. For this purpose, the present invention is directed to a web based media content player and backend servers loaded with tagged streaming video and other media content. The media content player loads and plays the streaming video, including tags identifying items in the content, such as songs, locations, characters, products and individuals. The system and method provide a variety of uses for the tagged content.