Abstract: Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering. Other embodiments may be described and claimed.

Abstract: Embodiments may provide for multi-attribute auctioning. Bids and offers which comprise non-price attributes may be received by an auction service, such as web content bids and offers for space on webpages. The service may evaluate attributes of bids and offers in a quantitative manner, developing a value for the bid and offer that includes both price information and other non-price attributes. Valuation may be performed through the use of willingness-to-pay functions which, based on a knowledge of an agent, may determine a numerical value for that agent's willingness to pay according to the non-price attributes. The result from evaluating this function may then be used to determine which auction bids and offers may be matched. The bid or offer can include one or more probability distributions for future performance, based on the published statistics about past performance of agents. Other embodiments may be described and claimed.

Abstract: Embodiments include methods, apparatus, and systems which may provide for multi-attribute auctioning. Bids and offers which comprise non-price attributes may be received by an auction service, such as web content bids and offers for space on webpages. The service may evaluate the various attributes of the bids and offers in a quantitative manner, developing a value for the bid and offer that includes both price information and other non-price attributes. This valuation may be performed through the use of one or more willingness-to-pay functions which, based on a knowledge of an agent, determine a numerical value for that agent's willingness to pay according to the non-price attributes. The result from evaluating this function may then be used to determine which auction bids and offers may be matched. The auction service may publish statistics about past performance of agents and the bid or offer can include one or more probability distributions for future performance, based on the published statistics.

Abstract: Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering.