Abstract: A merchandising device is designed for dispensing bottles each having an integrally formed annular neck flange. The device includes an elongate track for supporting a row of the bottles such that the bottles in the row are suspended by their neck flanges for movement along the track and are removable from the track through the front end of the track. The track includes a pair of side walls interconnected by a top wall to form a channel structure, and a C-shaped reinforcing flange provided at the front end of the track to increase the rigidity of the front end.