Abstract: Disclosed are a labelling machine and method, a label for use therein, a container having the label secured thereto, and an adhesive applicator head especially adapted for use in the machine and the method. Adhesive is applied to the container in a pattern corresponding to a line of holes adjacent the leading edge of the label with a portion of the adhesive contacting the label adjacent the leading edge and a portion exposed through said holes to contact the portion of the label adjacent the trailing edge which is overlapped over said leading edge and said holes.