Abstract: A method for adhering holograms to textile wearing apparel involving the steps of laminating a precut hologram between a clear polyester coating and an adhesive scrim backing to envelope the hologram and protect it from moisture and scuffing, cutting margins away from the laminated hologram to form an enveloped hologram, and applying the enveloped hologram to wearing apparel at a temperature of approximately 270.degree. to 300.degree. F. under a pressure of approximately 30 to 50 psi for a period of approximately 8 to 15 seconds. The hologram becomes firmly adhered to the wearing apparel and remains impervious to moisture after repeated machine washing and drying cycles.