Abstract: A packaging and display container, adapted to removably mate with a wire display rack, comprises at least two adjacent pockets which are separated by a borderline. Each pocket has a bottom, side walls, a front wall and a rear wall. A horizontal flange extends outwardly from and joins the tops of the front walls of the adjacent pockets. A vertical flange extends downwardly from the horizontal flange and may be used to display advertising information relating to articles which are displayed in the container. An aperture is disposed in the horizontal flange in proximity to the juncture of the adjacent pockets and in communication with the borderline between them. The container, with the articles disposed in the pockets, is inserted into the wire support rack by bending the container along the horizontal flange which causes the adjoining pockets to temporarily separate.