Abstract: A multiple panel brochure includes an outside carrier sheet folded to provide three equal sized panels wherein a middle panel of the carrier sheet includes separate interior panels affixed thereto. The outside panels of the carrier sheet fold over the interior panels and one another. A method for manufacture of the brochure is disclosed utilizing a web printed on one or both sides and which is subsequently cut to form the panels that are then joined together.

Abstract: A printed advertising device is formed by folding a sheet to form a wrapper. The wrapper may enclose a variety of enclosures such as product samples or order forms. The enclosures are retained within the advertising device by a novel arrangement that is required to be opened in steps requiring involvement and participation by a user and building anticipation. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

Abstract: An integral, erectable display unit is movable between a flat position and an erected position. The display unit includes a first panel, having a display portion and a base, and five additional panels. The second panel is attached to the sixth panel to complete assembly of the display unit. In the flat position, the display portion is covered by the third and sixth panels on one side and the fourth and fifth panels on the other side. The display unit is placed in the erected position by passing the display portion through an aperture defined by the third and fourth panels.

Abstract: A perforated multiweb product in the form of a folded display product or insert has a width greater than the width of any single web forming a part thereof. Gutterless joints are used to allow the display to lay flat when opened. Perforations allow the insert to be removably bound within a book or magazine. In several embodiments, the displays have widths exceeding commercially available web widths. Alternatively, two or more webs are combined to yield web printed single or double magazine inserts or displays having an active viewing width in excess of seventy inches.

Abstract: A printed advertising device is formed by folding a sheet to enclose a pop-up insert. The pop-up insert is a folded sheet that is initially retained within the advertising device by a novel arrangement, but "pops-up" when the advertising device is accessed to gain the attention of the person opening the device. The advertising device is created by several manipulations of a web, such as folding and applying adhesive using web printing equipment. The advertising device may be a mailing device, a magazine insert or a stand-alone circular.

Abstract: A method is disclosed for producing a perforated multiweb folded display product or insert having a width greater than the width of any single web forming a part thereof. The perforated multiweb product is also claimed. Gutterless joints are used to allow the display to lay flat when opened. Perforations allow the insert to be removably bound within a book or magazine. In some embodiments, displays having widths exceeding commercially available web widths are disclosed. In other embodiments, two or more webs are combined to yield web printed single or double magazine inserts or displays having an active viewing width in excess of 70 inches.

Abstract: A method is disclosed for producing a perforated multiweb folded display product or insert having a width greater than the width of any single web forming a part thereof. The perforated multiweb product is also claimed. Gutterless joints are used to allow the display to lay flat when opened. Perforations allow the insert to be removably bound within a book or magazine. In some embodiments, displays having widths exceeding commercially available web widths are disclosed. In other embodiments, two or more webs are combined to yield web printed single or double magazine inserts or displays having an active viewing width in excess of 70 inches.