Abstract: A system and computer-implemented method for operating a fantasy league including: fantasy player information including performance history of one or more real-world athletes selected as fantasy players is stored. Sponsorship information associated with the fantasy player is stored on at least one of an individual or team basis. An operational request from a fantasy client device is received. An association between the operational request and the fantasy player is determined. An operational result is determined. At least one item of sponsorship information is associated with the operational result. The operational result and the sponsorship information are transmitted. An alert window is displayed at the fantasy client device including the sponsorship information.

Abstract: A system and computer-implemented method for operating a fantasy league including: fantasy player information including performance history of one or more real-world athletes selected as fantasy players is stored. Sponsorship information associated with the fantasy player is stored on at least one of an individual or team basis. An operational request from a fantasy client device is received. An association between the operational request and the fantasy player is determined. An operational result is determined. At least one item of sponsorship information is associated with the operational result. The operational result and the sponsorship information are transmitted. An alert window is displayed at the fantasy client device including the sponsorship information.