Abstract: Provided is a golf club management system that enables easy management of detailed information on golf clubs and information on golf club settings. A golf bag display control unit (54) determines, from a golf bag configuration information table (58b), golf clubs stored in a golf bag designated by the user and further determines, from a golf club information table (58a), the type group each golf club belongs to. Next, it determines the type groups the types of the golf clubs stored in the golf bag are distributed to, and in accordance with the distribution pattern, determines the positions on a display device to show the images of the golf club heads. The image of a golf club head is created from a head image obtained with a head image data name, which is acquired from the golf club information table (58a).