Abstract: Methods and apparatus for assessing and linking market research questions to participant's (user's) credentials, where the market research questions are integrated into selected continuing education courses or product training. The users may not earn credit for such continuing education unless they answer the market research questions. This method allows a mechanism to perform market research on any group of professionals that require continuing education or training. The method and apparatus of the various embodiments of the present invention have applications on the Internet, stand-alone and networked computer systems, integrated computer-television systems, and conventional communication systems, such as voice telephony.