Abstract: A flexible light transmitting device, comprising a printable layer, a backing layer, and a light-emitting diode strip disposed between the printable layer and the backing layer. The printable layer is translucent to permit transmission of light from the light-emitting diodes through the printable layer when the light-emitting diodes are activated; however, the LED strip remains hidden between the layers. The printable layer is adapted to receive printed indicia by way of thermal printing process. The backing layer is substantially opaque comprises a durable nylon webbing or polypropylene material. The embedded LED strip comprises an elongated flexible casing containing spaced apart light-emitting diodes, one or more light interrupting spacers, and at least one ribbon wire extending through the casing and electrically coupling said light-emitting diodes. The light-emitting diodes are electrically coupled to a switch assembly which provides the LED switch with a plurality of operative modes.