Abstract: Techniques to increase a speed of a growth of a service are disclosed. User-specific information is dynamically calculated for each of a plurality of users of the service while each of the plurality of users is accessing the service. The user-specific information includes scores associated with the plurality of users. The scores represent combined values of points associated with each of a set of scoring activities performed by each of the plurality of users with respect to the service. Designated users are identified from the plurality of users based on a determination that one or more qualifying criteria have been satisfied. A transferring of a value to each of the one or more identified designated users is initiated based on a determination that one or more granting criteria have been satisfied.