Abstract: A user of an interactive medium may select advertising for display on the user's avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.
Type:
Application
Filed:
February 21, 2013
Publication date:
June 27, 2013
Applicant:
Downing Place Limited Liability Company
Abstract: Participants in an interactive environment implemented by computer networks and other media such as interactive television are recruited to advertise products and brands to the other participants and viewers that are users of the media. Each participant may select from a set of available advertisements, which can be displayed in association with the user's avatar, virtual space and virtual objects within or embodying the virtual world. Participants are given incentives to do this by the availability of rewards, such as coupons, real or virtual money or other resources, which are provided by the advertising sponsors, based on adoption of the advertising by the participant, as well as on factors such as exposure of the selected advertisements to other users. Allowing the users to exercise advertising choice, as participant or viewer, the invention also facilitates collection of data regarding consumer preferences.
Type:
Grant
Filed:
July 28, 2010
Date of Patent:
April 9, 2013
Assignee:
Downing Place Limited Liability Company
Inventors:
Laura Lee Kusumoto, Earl David Sacerdoti, Leila Janine Sigler, Sonya Lee Sigler
Abstract: A user of an interactive medium may select advertising for display on the user's avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.
Type:
Grant
Filed:
August 7, 2011
Date of Patent:
March 26, 2013
Assignee:
Downing Place Limited Liability Company
Inventors:
Laura Lee Kusumoto, Earl David Sacerdoti, Leila Janine Sigler, Sonya Lee Sigler