Abstract: A system and method are provided for monitoring driving behavior in real time, which is then used to assign points to a user, such as the driver, a passenger, friends of the driver or passenger, and the like. The assignment of points can be effective at influencing current and future driving behavior of users via gamification and social networking. Users of the described system and method can engage with each other in a fun, competitive, and social way, using leaderboards, contests, points and rewards, and other gamification concepts. The system and method may be loaded onto a smartphone and may be auto-controlled based on one or more predetermined trigger events, which may be internally or externally controlled. An occurrence of the trigger event may cause the system to auto-start or to auto-end without the user interacting with the smartphone.