Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved.

Abstract: A method for reporting in vehicle media consumption and user interaction with a vehicle. The method including receiving raw data of media and vehicle usage of a vehicle by a platform device, the platform device including storage, operation controls, a microprocessor, a memory component, I/O inputs and outputs and an operating system installed and running thereon; processing the raw data to remove at least one obfuscation function to anonymize at least a portion of a personally identifiable information; and producing a report with the processed raw data relating to the user interaction vehicle and the media content.

Abstract: A method for reporting in vehicle media consumption and user interaction with a vehicle. The method including receiving raw data of media and vehicle usage of a vehicle by a platform device, the platform device including storage, operation controls, a microprocessor, a memory component, I/O inputs and outputs and an operating system installed and running thereon; processing the raw data to remove at least one obfuscation function to anonymize at least a portion of a personally identifiable information; and producing a report with the processed raw data relating to the user interaction vehicle and the media content.

Abstract: A method and system for measuring and analyzing in vehicle media consumption and user interaction with a vehicle through an in vehicle entertainment system located in the vehicle. The in vehicle entertainment system receives media content. The method and system monitors both the media content and user interaction with the vehicle with content and interaction measurement software stored in the storage of the head unit of the vehicle as a module on the in vehicle entertainment system. The content measurement software directly records data relative to the media content being played or user interaction, in real time, as a data set and transmits the data set relative to the media content being played and user interaction to at least one immutable distributed ledger. The data set includes at least the local time of the start of the media content or the user interaction and is hashed.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and advertisement consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes real time measurement and analysis of advertisement effectiveness for a large number of users across a specified region.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes stored media such as DVDs, streaming media, internet video (including OTT programming), broadcast television utilizing ATSC 3.

Abstract: A method and system for measuring and analyzing in vehicle media consumption and user interaction with a vehicle through an in vehicle entertainment system located in the vehicle. The in vehicle entertainment system receives media content. The method and system monitors both the media content and user interaction with the vehicle with content and interaction measurement software stored in the storage of the head unit of the vehicle as a module on the in vehicle entertainment system. The content measurement software directly records data relative to the media content being played or user interaction, in real time, as a data set and transmits the data set relative to the media content being played and user interaction to at least one immutable distributed ledger. The data set includes at least the local time of the start of the media content or the user interaction and is hashed.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes stored media such as DVDs, streaming media, internet video (including OTT programming), broadcast television utilizing ATSC 3.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and advertisement consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes real time measurement and analysis of advertisement effectiveness for a large number of users across a specified region.

Abstract: The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source and, consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved.