Abstract: A fishing lure includes a fish-shaped body in a shape of fish and a tail-fin member provided to a rear end of the fish-shaped body. An eye member to which a fishing line is tied is provided to a front end of the fish-shaped body. A lip member is provided at a front part of the fish-shaped body. The tail-fin member is horizontally provided to the fish-shaped body. It is preferable that the tail-fin member be attached to a rear end of the fish-shaped body so as to be freely swingable within a predetermined angle range about an axis extending in a front-rear direction.