Abstract: A method and system for generating, management, and determining the cost effectiveness of keywords used in paid searches. Target objects for which customer traffic for an electronic storefront web site is to be targeted to are identified. Keywords corresponding to those target objects are automatically generated, and associated keyword purchase data is sent to one or more search partners to initiate purchase of the keywords from those partners. Cost-effectiveness of each keywords is determined based on partner reports containing billing and keyword activity data and monitoring customer session activities that are initiated via clickthroughs contained in search results generated by the search partners.

Abstract: Methods and apparatuses for on-line prescription ordering are described. A prescription order is placed via a World Wide Web site and stored in a database. A server device periodically searches the database for new prescription orders. New prescription orders are routed to a distribution center for processing. The appropriate medical data (e.g., age, medical condition) is also routed to the distribution center for use in filling the prescription. Insurance information is collected and processed, if necessary. In one embodiment, in certain situations, a “pre-fill” order is sent to the distribution center to cause the distribution center to determine the actual medication to be dispensed, the cost covered by the insurance and other prescription processing to occur. In response to a user making financial arrangements (e.g., providing a credit card number) to cover any costs not covered by the insurance the prescription is filled and is shipped to the appropriate individual.

Abstract: Methods and apparatuses for electronic session management are disclosed. In one embodiment, a user is connected to a server when initiating a session. Until a predetermined period of time passes without any activity from the user, the user is connected to the same server even if the initial connection with the server is broken. During that time, information related to the user is stored in volatile memory of the server. In one embodiment, a one or more searches are performed and the results of the searches are stored on the servers. When a user performs one of the searches the results are retrieved without repeating the searches. Thus, commonly performed searches can be provided in a more efficient manner as compared to performing the searches multiple times.

Abstract: On-line purchasing of products from an electronic commerce (e.g., a Web page) seller is improved by providing samples to users at little or no cost in exchange for feedback that is provided to other users considering purchasing the product. A subset of products available for purchase from an electronic commerce site are provided for a sampling program to users. A predetermined number of users are allowed to sample the product. Feedback from the users are solicited and tracked to provide additional information to the seller and/or potential purchasers.

Abstract: Methods and apparatuses for electronic session management are disclosed. In one embodiment, a user is connected to a server when initiating a session. Until a predetermined period of time passes without any activity from the user, the user is connected to the same server even if the initial connection with the server is broken. During that time, information related to the user is stored in volatile memory of the server. In one embodiment, a one or more searches are performed and the results of the searches are stored on the servers. When a user performs one of the searches the results are retrieved without repeating the searches. Thus, commonly performed searches can be provided in a more efficient manner as compared to performing the searches multiple times.

Abstract: In a network providing for electronic commerce, a computer system provides a user with access to a set of electronic commerce pages, category pages and databases for locating products electronically. To locate products electronically, the user performs a search using multiple words. The search terms in the search request are converted to canonical phonetic forms, and a phonetic keyword search based on the canonical phonetic forms is performed. The phonetic keyword search is then used to generate search results.

Abstract: On-line purchasing of products from an electronic commerce (e.g., a Web page) seller is assisted by providing users with a list of previously purchased products. The list of products can be used for simplified reordering of a product previously purchased. In one embodiment, the list is categorized based on, for example, product type, purchase date, etc. Additional product information can also be provided when a product is selected from the list.

Abstract: Methods and apparatuses for searching electronically-stored information are described. Specifically, in a network providing for electronic commerce, a computer system provides a user with access to a set of electronic commerce pages, category pages and databases for locating products electronically. To locate products electronically, the user performs a search using multiple words. Different forms of the words in the search request are used to generate search hits, and hit vectors containing bits corresponding to the words comprising each search hit are used to indicate the search hits.