Abstract: Methods and apparatuses for on-line prescription ordering are described. A prescription order is placed via a World Wide Web site and stored in a database. A server device periodically searches the database for new prescription orders. New prescription orders are routed to a distribution center for processing. The appropriate medical data (e.g., age, medical condition) is also routed to the distribution center for use in filling the prescription. Insurance information is collected and processed, if necessary. In one embodiment, in certain situations, a “pre-fill” order is sent to the distribution center to cause the distribution center to determine the actual medication to be dispensed, the cost covered by the insurance and other prescription processing to occur. In response to a user making financial arrangements (e.g., providing a credit card number) to cover any costs not covered by the insurance the prescription is filled and is shipped to the appropriate individual.

Abstract: On-line purchasing of products from an electronic commerce (e.g., a Web page) seller is improved by providing samples to users at little or no cost in exchange for feedback that is provided to other users considering purchasing the product. A subset of products available for purchase from an electronic commerce site are provided for a sampling program to users. A predetermined number of users are allowed to sample the product. Feedback from the users are solicited and tracked to provide additional information to the seller and/or potential purchasers.