Abstract: According to some embodiments of the present invention there is provided a system of rule generation for web pages selection mechanism comprising a pattern recognition unit which analyzes a plurality of network requests and identifies a plurality of repeated patterns of characterizing features therein, a calculation unit which computes, for each said repeated pattern, a plurality of statistic features, and a rule construction unit which generates a plurality of web pages selection rules for at least some of said repeated patterns, wherein each of the web pages selection rules comprises a rule condition defining at least one criterion for matching it with characterizing features associated with at least one additional network request and a target web pages selection distribution set according to respective statistic features.

Abstract: According to some embodiments of the present invention there is provided a method of selecting a landing page in response to a promotional content request. The method includes receiving a request for a promotional content, having a plurality of landing pages, from a client terminal of a user, obtaining impression data of the request, and providing a plurality of routing efficiency parameters of a routing scenario in each one or more of the landing pages is routed to in response to an impression scenario selected from a plurality of possible impression scenarios. This allows using the dataset to compare the impression data with the plurality of possible impression scenarios to select one of the landing pages, according to the routing efficiency parameters and to route the user to the selected landing page in response to the request.

Abstract: According to some embodiments of the present invention there is provided a system of rule generation for web pages selection mechanism comprising a pattern recognition unit which analyzes a plurality of network requests and identifies a plurality of repeated patterns of characterizing features therein, a calculation unit which computes, for each said repeated pattern, a plurality of statistic features, and a rule construction unit which generates a plurality of web pages selection rules for at least some of said repeated patterns, wherein each of the web pages selection rules comprises a rule condition defining at least one criterion for matching it with characterizing features associated with at least one additional network request and a target web pages selection distribution set according to respective statistic features.