Abstract: A case packing system, including apparatus and method, wherein cans or like products are introduced to an accumulator in a generally random single file, collected in multiple rows or lanes, and loaded into cartons or cases. Limit means associated with the accumulator define removable abutments against which the leading cans, in the several rows, engage. Switches are provided for sensing the presence of the completed group of cans defined by the multiple rows and, in response thereto, effecting a retraction of the limit means. The accumulator is followed by an infeed belt which introduces the grouped multiple rows of cans into a packing station and onto a pair of support panels mounted for vertical pivoting for a downward discharge of the cans into a subjacent case. Empty cases are conveyed sequentially into the packing station in underlying relation to the panel supported cans.