Abstract: A system and method to execute, via an API overlay and through a graphical user interface accessible to a user, an end result media stream that is live shoppable media enabling a transaction relating to an item associated with the video content, all without interrupting the video content stream. An interactive overlay is generated, that is wholly independent of the video content file and playable independently of the video content file, but nevertheless associated with the video content file, wherein the overlay includes an interactive portion configured to receive a user interaction associated with some element of the video content file. A user interaction corresponding to the desired interaction between the user of the system and the element is received via the interactive portion of the overlay. In response to the user interaction, a transaction associated with the element is processed.

Abstract: A system and method to execute, via a graphical user interface of a video player, playback of video content including a cue object corresponding to an item. An overlay is generated within the display, wherein the overlay includes an interactive portion configured to receive a user interaction associated with the cue object. A user interaction corresponding to the cue object is received via the interactive portion of the overlay. In response to the user interaction, a transaction associated with the item is processed.

Abstract: A digital media player and sales platform, system and method, enabled for use on the open web as well as in closed applications configured to provide end users an immersive interactive experience wherein the end users have the ability to engage with video content items, including the ability to purchase items, as and when they choose, all within the confines of the player and entirely within the viewing experience, all functionality fully enabled from the moment the media is loaded for play not tied to any media timeline or media player push to engage.