Abstract: A laminated paperboard product and a process for making the product and shoe insoles made therefrom. The product is formed of a first layer with a mixture of a predominance of a polyolefin fibers (preferably polyethylene) that has been treated to make it hydrophilic and long fiber softwood pulp, and a second layer formed of a mixture of the polyolefin fiber (again preferably polyethylene) and a predominance long fiber softwood pulp.When made into shoe insoles, the product has a second ply formed of a third and a fourth layer. The third layer has a composition that is similar to the second layer in that the quantity of polyolefin is greater then the quantity of wood pulp and the fourth layer has a composition that is similar to the first layer in that the quantity of polyolefin is less then the quantity of wood pulp.