Abstract: Display apparatus includes reflective layer with reflective material with stacks of additional layers thereon. Each stack has an optically switchable layer. Switching elements are on a side of the reflective layer opposite to the stacks or form part of the reflective layer. Each switching element applies heating to a switchable portion of the optically switchable layer to change appearance of the switchable portion when viewed from the viewing side of the display apparatus. The optically switchable layer includes phase change material switchable between stable states each having a different refractive index. The phase change material switches by applying heat between the stable states. Switching the optically switchable layer causes the apparatus to provide one or both of the following effects for incident radiation within a predetermined frequency range: (i) a change in reflectivity of a factor of at least 50; or (ii) a change in phase within 5% of n?/2 radians, where n is an integer.