Abstract: A method or apparatus for automatically determining an optimum price for an offer by a first entity to a customer entity, comprising: obtaining a demand function representative of the customer, using the demand function and other factors include an intended product margin, building a goal function representative of goals of said first entity, and automatically optimizing the goal function for the margin, therefrom to generate the offer.
Abstract: A method or apparatus for automatically determining an optimum price for an offer by a first entity to a customer entity, comprising: obtaining a demand function representative of the customer, using the demand function and other factors include an intended product margin, building a goal function representative of goals of said first entity, and automatically optimizing the goal function for the margin, therefrom to generate the offer.