Abstract: A system and method for parallel data capture in video comprising a retailer module having memory adapted and configured to accept product images, product information, and product identifying information related to one or more products, a tagging module having memory and storage adapted and configured to generate unique identifying tags associated with each of said one or more products, a database module having storage for storing product images, product information , product identifying information and tags and an identification module having memory adapted and configured to receive video content and identify said one or more products contained with said video content. The modules are configured, such that said unique identifying tags are associated with video content associated with said one or more products contained within said video content to generate concatenated video content and said concatenated video content is delivered to a consumer.