Abstract: A system and method for conveying product information. The system includes an interactive product guide that has product options linked to a product database comprising product data organized in an ontology and a taxonomy. The product options dynamically switch from being available or unavailable for selection by a user depending on prior option selections by the user. Product data from the product database corresponding to products characterized by the selected options are presented to the user. Methods for using the system include presenting the system to a user for interaction therewith.