Abstract: Aspects of the invention are directed towards a system, platform and a method for targeted brand campaigning One or more embodiments of the invention describe the method comprising steps of determining one or more content hooks based on one or more preferences and behavior of a user while using the platform. The method also comprising steps of enabling the one or more content hooks with an executable link and directing the executable link to an advertisement playlist. The advertisement playlist comprises one or more descriptor videos and influencer videos curated for the user based on one or more parameters.