Abstract: In a lipstick container of basically orthodox type, comprising a body and sleeve with co-operating axial and helical slots to impart axial movement to a lipstick-bearing cup on relative rotation, there is a breakable web across one of the slots, preferably the axial one, acting to obstruct inadvertent movement of the cup so that the container can be shipped and displayed for sale with the lipstick projecting from the body and visible through a transparent cover. Subsequent deliberate action by the user to retract or advance the lipstick will break the web.