Abstract: Provided are systems and methods for selling an item using a host. An event is created for the item. The event can be configured as a virtual envelope. Rules are set for the event. The rules can be a reserve amount, bidding rules, bidder rules, a time limit, and seller profit rules. Bidders are allowed to post on the virtual envelope in order to make bids on the item. The item is sold based on the rules for the event.