Abstract: A demand actuated system for automatically feeding, printing, cutting and applying a garment label composed of a strip of two layer laminated thermoplastic, elastomeric, preferably, polyurethane, film includes a printer and a bonder arranged for conjoint operation. The printer prints computer controlled images, by means of a thermal ink transfer ribbon, directly onto a layer of higher melting point resin and the bonder fusion bonds the other layer, of lower melting point resin, to the garment piece substantially without distortion of the imprinted image. A special two layer thermoplastic elastomeric label film is provided for use in the system.