Abstract: A cost-effective, in-store coupon dispensing system that increases coupon redemption rates and product turns. The system includes a point of sale system including a terminal having a data reader for reading transaction data, and a system memory for storing read transaction data. An electronic coupon dispenser includes a memory for electronically storing a plurality of coupons, one or more user interfaces for permitting selection of any of the plurality of coupons from a coupon menu, and one or more printers for printing coupons elected at the user interface. The coupon dispenser generates coupon-related data based on user interface selections and coupons printed by the system. A central data base facility is operatively connected to the point of sale system for downloading coupon redemption data and to the electronic coupon dispenser for downloading the coupon-related data.