Abstract: The present invention is a location based data analytics system and method that functions to track individuals and/or equipment within a bounded location that may be an indoor or outdoor location, or a combination of indoor and outdoor locations, within a geographic site that is a bounded location. The system captures the real-time movements of the individuals/equipment and generates location and time statistics based upon real-time movements. The system is also operable to generate analytics based upon the information collected relating to the movements of the individuals/equipment as well as insights. The location and movement information can be mapped in real-time or over time.