Abstract: The present disclosure provides for an apparatus to connect to a display device such as a billboard. The apparatus is comprised of a camera to record live traffic and a processor and circuits to analyze the live traffic and generate classified data from the recorded traffic. The classified data may include characteristics such as vehicle type, person traits, the weather, etc. This classified data is then used by an operator, who may wish to target specific persons within the live traffic stream with a specific advertisement geared to those specific persons. The present disclosure also provides for a method of generating a targeted advertisement based on chosen characteristics of the classified data set.