Abstract: Authentication and secure wireless data exchange is provided between a chip with an identification code and a dedicated server via a read unit, which carries out contactless read and/or write operations on the chip. The read unit connects to a computer terminal connected to a communication network. A first connection is first established to the communication network from the computer terminal connected to the read unit to the dedicated server using a defined secure data communication protocol. A second connection to the communication network from the read unit to the dedicated server is then established using the computer terminal as a secure data transmission tunnel to directly exchange encrypted data between the read unit and the server invisibly to the computer terminal. Finally, wireless personalized communication is carried out between the read unit and the chip once the chip is identified upon request of the dedicated server.