Abstract: A method and apparatus for dispensing beverages from large and unwieldy replaceable containers, in which the beverage is delivered to the dispensing site. To avoid the need to raise the container to a height permitting gravity feed, and to simplify or eliminate the cleaning of the dispensing apparatus, a hose or tube is connected at one end to the outlet of the container which is located below the level of the dispensing counter, and provides a dispensing outlet at its other end. Pumping is performed by a pump having a rotary element engaging the exterior of the hose.