Abstract: A customer feedback system comprising a paper form having a plurality of regions, at least one of which is for entry of customer feedback responses, a scanner for converting data on paper into graphical format, and an electronic data reader for converting graphical format into electronic data, wherein data from said at least one region on the paper form is converted into a format suitable for electronic analysis. In order to provide an incentive to customers to provide their feedback, data from at least one other region is retained in said graphical format for sending as an electronic message to an address specified by a customer. Thus the customer is able to send an electronic postcard.