Abstract: A computer implemented system including a primary user device operable to access and execute computer instruction code that, when executed, causes generation and sending of notifications to one or more secondary user devices, a database of previously collected data in respect of users of the secondary user devices where the one or more secondary user devices operated by users other than users of primary user devices, and a matching engine, wherein generated notifications are matched, by the matching engine, to the user of a secondary user device according to analysis of the previously collected data regarding the user of the secondary user device such that notifications sent to the secondary user device are relevant to the user of the secondary user device.

Abstract: A computer implemented system including a primary user device operable to access and execute computer instruction code that, when executed, causes generation and sending of notifications to one or more secondary user devices, a database of previously collected data in respect of users of the secondary user devices where the one or more secondary user devices operated by users other than users of primary user devices, and a matching engine, wherein generated notifications are matched, by the matching engine, to the user of a secondary user device according to analysis of the previously collected data regarding the user of the secondary user device such that notifications sent to the secondary user device are relevant to the user of the secondary user device.