Abstract: A method is provided for recommending a product to a plurality of people. The method comprises the following steps. A consumer is provided with an entry point to recommend the product. The consumer is then provided with at least one applet configured for a corresponding social network. The applet is used to create a custom recommendation personalized by the consumer, and disseminate the custom recommendation amongst the consumer's contacts within the social network. A computer readable medium including instructions for implementing the method is also provided.