Abstract: The invention relates to a brassiere 40 customized for a user comprising two cups 41, 42 for each receiving a breast of the user, each cup 41, 42 being made of an elastic material, characterized in that each cup 41 42 is detachable and in that the brassiere comprises for each cup 41, 42 an element 26 for fitting the cup to the shape of the breast in the form of a curved rod 20 produced according to the measurements of the user said curved rod being designed to contour the entire length of the shape of the inflammatory fold of the user, and extending from the vicinity of the sternum of the user to the vicinity of the armpit of the user such that said curved rod 20 stretches the cup 41, 42 in such a way that it moulds the shape of the breast.