Abstract: A system and method provide digital online surveys and testing using interactive multi-media content with an option to enable and disable Human Interaction Proof (HIP) capabilities. The system uses random interactivity with multi-media content as HIP validation and subsequently make the user take a test or online survey. The system associates successful completion of tests to rewards. The rewards are awarded by publishers or stakeholders wanting to conduct the survey or test or by third party affiliates that are part of the exchange connecting the content provider and the advertiser wishing to conduct the test, with the option to enable and disable HIP capabilities. The system segments such tests and surveys across demographics. The system captures analytics as part of HIP along with testing and survey results. Such combined analytics have demographics as different dimensions. The system uses haptic technology for HIP and to complete the test or survey.

Abstract: A system and method provide digital online surveys and testing using interactive multi-media content with an option to enable and disable Human Interaction Proof (HIP) capabilities. The system may use random interactivity with multi-media content as HIP validation and subsequently make the user take a test or online survey. The system may associate successful completion of tests to rewards, awarded by publishers or stakeholders wanting to conduct surveys or tests or by third party affiliates that are part of the exchange connecting the content provider and the advertiser wishing to conduct the test, with the option to enable and disable HIP capabilities. The system may segment such tests and surveys across demographics. The system may capture analytics as part of HIP along with testing and survey results. Combined analytics may have demographics as different dimensions. The system may use haptic technology for HIP and to complete the test or survey.

Abstract: Embodiments of the invention provide a method and apparatus (“system”) that overcome the above-mentioned problems among others and provide an innovative solution aimed at creating an interactive, dynamic and effective multi-media object with HIP capabilities which may be used in online advertising, security, and user-defined security. The system leverages the existing HIP CAPTCHA real estate to create multi-media objects that guarantee a captivated audience, especially in online advertising. Combining interactive multi-media objects with HIP capabilities helps to meet a very critical need faced by advertisers and websites today—creating an effective impression of any multi-media object on a user (a guaranteed eyeball). Embodiments of the current invention introduce a variety of formats that involve interacting with a multi-media object to provide a more natural user interaction and ease of use while maintaining security.