Abstract: A storage rack structure is disclosed of the gravity feed type having inclined storage racks carried between front and rear vertical standards on which a pallet carrying cases and the like is loaded from the rear for gravity feed to the front wherein the flow rails are hung within a channel of a front facing rail having a back web providing an abutment for stopping the pallet and include a raised abutment at the rear end thereof providing a fulcrum about which the pallet initially impacts and pivots for loading onto the flow rail.