Abstract: In various embodiments, methods, apparatus, systems, and computer-readable media associated with using historic and real-time analytic data to select fulfillment entities and/or shipping options for a provider to use to fulfill an order from a customer. In various embodiments, an order may be received by a provider and order information may be made available to one or more fulfillment entities. The fulfillment entities may provide offers to fulfill the shipment to the provider, which may select one or more of the fulfillment entities based on application of business rules based at least in part on the historic and real-time analytic data. Other embodiments may be disclosed and claimed.

Abstract: Embodiments provide methods, apparatus, systems, and computer-readable media associated with using historic analytic data to identify shipping options for a user to use when shipping a package. Historic analytic data may be received and maintained by a package shipment facilitation system. The analytics may then be used to generate business rules which may be applied to parameters for a package that is to be shipped. Through application of the business rules, one or more preferred shipping options may be identified. Business rules may be received after being manually-generated by a user, or may be automatically generated based at least in part on the maintained historic analytics. After a shipping option is chosen for the package, a shipping label may be printed for the package, and the package may be entered into a carrier's system for processing.