Abstract: Examples described herein relate to converting and printing tags such as radio-frequency identification (“RFID”) tags. An example device can execute an application to be used for the process. The application can receive information associated with a first physical label, including a first product code, a company indication, and a product indication. A GUI associated with the application displays a graphical element representing the first physical label in a second information format different from the first. This second information format incorporates information associated with both the company indication and the product indication. The application generates a new value to be encoded into the memory storage of a second physical label and instructs an encoding device to encode the second physical label with the new value. The application can also instruct that human-readable elements associated with the new value be printed onto the second physical label.