Abstract: A method and system are provided for associating playback of multiple audiovisual programs with one graphic interface element in a graphical user interface. Primary and secondary audiovisual programs are associated with the graphic interface element. A primary audiovisual program is played back when the user selects the graphic interface element. The secondary audiovisual program is played back at pseudorandom intervals without user input. The secondary audiovisual program draws the user's attention to the graphic interface element.