Abstract: Embodiments are directed towards managing interactive communication for events at a venue. Multiple audience devices physically located at a venue may be determined. Audience devices that may be eligible to participate in interactive events at the venue may be determined based on their characteristics. A skin for a user interface may be determined based on the interactive events and the characteristics of the eligible audience devices. If interaction messages that indicate user participation in the interactive events are provided by the eligible audience devices, additional actions may be performed, including: generating interim results associated with the pending interactive event based on the interaction messages; and displaying content on displays at the venue that reflect updated interim results. If the pending interactive events may be complete, a final result may be generated based on the interim results and displayed as content on the displays at the venue.