Abstract: A method for adding digital personalization to a digital asset is provided. The addition of digital personalization to a digital asset allows a distributor of digital assets to include packaged digital rights messaging to their products. A consumer's personal information is inserted into a scripted message which includes a reminder of their copyright obligation. The personalization can also include an encoded asset identification which is not visible to the casual consumer. The asset is provided without the usual rights management restrictions.

Abstract: A method and system is provided for crediting presenters of product advertisements for purchases related to a consumer's initial point of interest. A presenter provides a previously generated, point of interest tracking (POIT) code on advertising media, the POIT code having an internet address for fulfillment website site, and the indentify of the presenter embedded therein. A consumer scans the POIT Code on an e-device and establishes communication with the fulfillment website, the presenter identity being extracted and tracked, any purchases thereafter being credited to the presenter. Vendors can now identify and remunerate an initial retailer or presenter for their role in closing the cycle from a consumer's point-of-interest through purchase.