Abstract: The present invention is directed to a modular fishing lure system having components which allow a user to create customizable fishing lures with greater flexibility and creativity while also being modifiable in the fishing environment in a manner that the user can alter the lure as needed while the user is fishing. The fishing lure system can include a propeller which provides desired action and movement of both the lure and the water surrounding the lure to entice fish to attack the fishing lure. The fishing lure system can include color components, which are provided to allow the user to select different colors and patterns in the body of the fishing lure. A secondary lure is provided in connection with the primary lure which trails behind the primary lure.