Abstract: A technique wherein a data stream received by a viewer is responsive to input from other viewers. The data stream is sent from a server to a set of users who generate various responses to the media stream. The responses are analyzed and the analysis or other appropriate response is back to the users. In this way, the information displayed by a user is modified by how other users interact with the media stream. Additionally, the response of a particular user to a data stream may result in personalized information being sent to that user in real time. Various configurations are used to multicast or unicast a program to users and multicast or unicast additional information that is responsive to input from those users.