Abstract: Methods and systems for identifying content to customers are disclosed. One embodiment provides a method for identifying at least one piece of content to communicate to a consumer comprising receiving impression request data associated with consumers accessing a networked medium in a computing environment, employing a parse request module to evaluate campaign constraints to generate candidate plans, wherein each of the candidate plans includes variable having an associated weight and campaign constraint, employing an optimization engine to determine a first score for each of the candidate plans using a model, wherein the model utilizes precomputed data and the impression request data, and for applying real-time yield management algorithm to evaluate the variable and the campaign constraint to develop a second score for each of the candidate plans, and identifying an optimum plan based on the first score and the second score.